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Dedicated To Creating Programming Designed to Enhance The Quality Of Life For Everyone
It's Time To Re-Claim The Local Content Market
Every city has its own unique culture; it's what ties populations together. We're committed to working with local journalists and advertisers to produce informative and sustainable programming for local media markets. As media becomes more and more consolidated, locally produced content is needed more than ever. We specialize in interview and discussion group formats for broadcast and digital distribution. National media corporations have absorbed local stations at an unprecedented rate, community programming has been replaced by general market fair.
For a media conglomerate, it's easier and more cost-effective to create general market messaging packaged at a single source for distribution to an infinite number of (affiliate) stations. In the process, local concerns get lost, and small business advertisers have fewer outlets for promotion. Homegrown programming celebrates local achievement, it informs citizens, and provides opportunities for business participation. We feel it's imperative to reclaim the content void. If you're a local professional contemplating a media project, let's talk. — 404 462.6700
Our Initiative Offers A New Visibility Platform For Public Service Organizations and Synergy Opportunities For Local Business
Our programs are generally developed under standard broadcast submission guidelines, ensuring they meet industry specs for quality, formatting, and compliance. These specifications also represent the best template for digital platforms, maintaining compatibility across multiple distribution channels. Flexibility ensures our content will meet the criterion of both traditional broadcasters and the requirements of digital streaming platforms, enabling seamless adaptability and a professional presentation on any medium.
Georgia is home to a thriving business community, nationally renowned civic leaders, and prestigious academic institutions. We provide production support for on set in person interviews that engage researchers, lawmakers, and field experts, as well as experienced thought leaders as sources of clear, accurate, impartial analysis and information. We recognize that local journalism is the cornerstone of communities. We're committed to serving statewide with informative programming designed to improve the quality of life and highlight the contributions and service of local leaders.
We understand that the lack of access to information is a contributing factor to lower standards of living in terms of health, wealth and overall quality of life. We seek to provide valuable insights into important issues affecting our everyday lives. We work to develop programs that inform and educate audiences, through interviews with those best equipped to offer solutions. Real life is complicated and challenging, it takes an arsenal of information to navigate. When presented correctly these type of productions are favored by the average and the affluent alike.
*submission does not guarantee acceptance -please review guidelines for details.
Digital Direct Initiative
Production Support for Local Journalist and Reporters . . .
The mission of our initiative is to provide unaffiliated media professionals with the ability to deliver program episodes with the same level of visual appeal as conventional media broadcasts, capable of airing on a variety of media platforms.
Program guest or investigative information must be thoroughly vetted with verifiable sources. We are not able to engage with projects which contain, religious, political, or opinion-based commentary with the exception of medical, legal, or technological analysis from qualified field experts. We very much encourage diversity of thought; however, we do not support 'point-counterpoint' exchange programs. While there may be cases where this legitimately applies, recently and with increased frequency, there are those who would use legitimate journalistic platforms as a conduit to intentionally insert falsehoods into the information stream.
Projects can consist of on-set interviews, monologue or documentary style anchor presentations, or investigations presented in installment format. While single investigative reports are welcome, we primarily lean towards the production of serial programs that can possibly find a home on independent stations, Public Broadcasting or local TV affiliate, or one of the many emerging digital technologies. Some independent stations may have different technologies or delivery specifications. If you are a journalist developing for a specific station, please submit a Technical Compliance Requirement Sheet along with your request.
Solution Based Journalism
Types Of Projects That We Support . . .
As a practical matter, we understand the importance of editorial oversight, along with the need to curate the focus and flow of information presentations. However, after nearly 30 years of FCC media ownership deregulation, courtesy of the Telecommunications Act of 1996, we find ourselves in a precarious situation. The level of concentrated media ownership now poses a very real risk to information integrity. The notion of market-driven information dissemination often finds itself at odds with authentic public interest. The reduction in information diversity and the lack of accountability of its sources can only serve to further erode the public trust in the concept of the free press.
We've come upon a place where the fear of losing funding seems to overshadow the commitment to independent reporting. Many philanthropies are actively investing, seeking to uncover the underlying causes of social disengagement. —It's not rocket science, people have come to believe, "Money is the root of all news" and as a result feel it cannot be trusted.
In terms of independence, owning the relationship with your audience through personal credibility is one of the most powerful tools an independent journalist can wield. Unlike large media organizations, independent journalists have a direct connection with their audience. Ultimately, your audience is your greatest ally in navigating the perception of influence. When they trust you, they become advocates for your work, sharing it within their networks and defending your integrity against critics. These are the type of programs we seek to create.
On Camera . . .
Why We Do It?