JOURNALISTS ARE NOT "CONTENT CREATORS" . . .
The term obfuscates the core purpose of journalism. Our job is to gather and verify facts, and inform the public on matters that affect their lives. Calling that "content creation" reduces it to just another product in an endless stream of videos, posts, and commercial trends.
What we do isn’t about feeding algorithms; it’s about delivering the facts, even when it’s inconvenient. The moment a journalist prioritizes clicks or views over the integrity of their reporting, they’ve lost the very thing that makes journalism valuable.
Referring to journalism as "content" diminishes the gravity behind what we do. We do not work for self-promotion, we work to investigate, and ensure the public has access to the truth. Credible journalists fight being grouped with pundits, podcasters, bloggers, influencers and content creators. We are trained professionals committed to the public good—doing work of substance to make a difference in people’s lives.
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